“Ivina” is an Indian Food & Snacks Brand that wants to join the market with their tiffin cake items. Mr. Biswarup Mondal approached us to craft a cake brand packaging that embodies its Indian sense of happiness but is also familiar enough to have mass-market appeal.
We used a variety of consumer touchpoints to transmit the brand’s distinctive voice and essence naturally through thematic writing, drawings, and images. In addition to packing, we essentially provide the cake packs with a premium appearance that is also approachable to schoolchildren